Hotel

:This article discusses the residential establishment. For other uses of the term "hotel", see Hotel (disambiguation).

Boutique hotels

"Boutique Hotel" is a term originating in North America to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain or branded hotels by providing an exceptional and personalized level accommodation, services and facilities.

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Typically boutique hotels are furnished in a themed, stylish and/or aspirational manner. Although usually considerably smaller than a mainstream hotel (ranging from 3 to 100 guest rooms) boutique hotels are generally fitted with telephony and wi-fi Internet connections, honesty bars and often cable/pay TV. Guest services are attended to by 24 hour hotel staff. Many boutique hotels have on site dining facilities, and the majority offer bars and lounges which may also be open to the general public.

Related Topics:
Wi-fi - Internet - Honesty bars

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Of the total travel market a small percentage are discerning travelers, who place a high importance on privacy, luxury and service delivery. As this market is typically corporate travelers, the market segment is referral-rich, non-seasonal, high-yielding and repeat, and therefore one which boutique hotel operators target as their primary source of income.

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