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Hooters


 

:This page is about the restaurant chain; for other uses see Hooters (disambiguation).

Public perception

Controversy

The chain is controversial on two counts.

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  • The uniform is considered by some to be objectification of women. The general environment of the restaurant is seen by feminists as sexist and demeaning of women.
  • The restaurant hires only women as servers, and refers to them as "Hooters Girls." Several discrimination lawsuits have brought against the chain but have been settled out of court or dropped by the Equal Employment Opportunity Commission (EEOC).
  • The restaurant's corporate web site "acknowledges that many consider 'Hooters' a slang term for a portion of the female anatomy." But it adds, "Hooters Girls have the same right to use their natural female sex appeal to earn a living as do supermodels Cindy Crawford and Naomi Campbell."

    Related Topics:
    Slang - A portion - Anatomy - Sex - Supermodels - Cindy Crawford - Naomi Campbell

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    The chain sees itself this way: "Hooters characterizes itself as a neighborhood place, not a family restaurant. Seventy percent of all customers are male, most between the ages of 25-54. Hooters does not market itself to families."

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Public relations

Hooters has an extensive public relations campaign and has actively supported charities through it's Hooters Community Endowment Fund. It has provided money and/or volunteers to charities such as Habitat for Humanity, Make-A-Wish Foundation, Special Olympics, Muscular Dystrophy Associationhttp://www.hooters.com/news_and_events/news/2005/2005-08-25_Habitat.asp. Local resteraunts will often select their own local charities.

Related Topics:
Habitat for Humanity - Make-A-Wish Foundation - Special Olympics - Muscular Dystrophy Association

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Hooters also launched what it calls "Operation Let Freedom Wing", which involves sending its celebrities, like Hooters Calendar Girls, to visit troops overseas, including to Afghanistan.

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UC3: Hooters musical group

Hooters has their own musical group, called UC3. The members of the R&B/pop group are Eileen Esposito, Cristal Bermudez, and Tracy Williams. They make a variety of promotional appearances, and charity shows. They were also apart of "Operation Let Freedom Wing". Their only broad national exposure has been singing at NFL games. With little commercial success, the group's main purpose, is to advance the Hooters image.

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