HMV

His Master's Voice, often abbreviated to HMV, is a famous trademark in the music business, and for many years was the name of a large record company. The name was coined in 1899 as the title of a painting of the dog Nipper listening to a wind-up gramophone.

The Origin of the Trademark Image

The famous trademark image came from a painting originally titled Dog looking at and listening to a Phonograph, and then retitled His Master's Voice. It was painted by British artist Francis Barraud in 1898, based on memories of his dog Nipper. The original version of the painting showed not the disc gramophone familiar in the trademark today, but rather a cylinder phonograph.

Related Topics:
Francis Barraud - 1898 - Nipper - Cylinder

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Barraud failed to sell it to any cylinder phonograph company, but in 1899 was able to sell it to the Gramophone Company under the condition that he modify it to show a disc machine. The Gramophone Company first used the image on publicity material in 1900. At the request of the gramophone's inventor Emile Berliner, the American rights to the picture became owned by the Victor Talking Machine Company.

Related Topics:
1899 - Gramophone Company - 1900 - Emile Berliner - Victor Talking Machine Company

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Victor used the image more aggressively than its U.K. partner, and from 1902 on all Victor records had a simplified drawing of the dog and gramophone from Barraud's painting on their label. Magazine advertisements urged record buyers to "Look for the dog".

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