Hard Rock Cafe


 

The Hard Rock Cafe restaurant chain was founded by Isaac Tigrett and Peter Morton, two Americans, on June 14, 1971. Their first Hard Rock Cafe opened on Hyde Park in London, in a former car showroom close to Hyde Park Corner, where they began to cover the walls with rock 'n' roll ephemera.

Related Topics:
Isaac Tigrett - Peter Morton - June 14 - 1971 - Hyde Park - London - Hyde Park Corner - Ephemera

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It was reportedly named after side one of The Doors' 1970 album, Morrison Hotel, which was in turn named after a now closed bar in Los Angeles depicted on the back cover of Morrison Hotel. The Hard Rock Cafe's motto Love All, Serve All was adopted from Tigrett's guru Sathya Sai Baba.

Related Topics:
The Doors - Morrison Hotel - Bar - Los Angeles - Sathya Sai Baba

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The chain began global expansion in 1982 when the two agreed to develop their own cafes across the world. Morton opened Hard Rocks in Los Angeles, San Francisco, Chicago, and Houston while Tigrett did so in New York City, Dallas, Boston, Washington, DC, Orlando, Paris, and Berlin. Eventually Tigrett sold his interest to Mecca Leisure.

Related Topics:
1982 - Los Angeles - San Francisco - Chicago - Houston - New York City - Dallas - Boston - Washington, DC - Orlando - Paris - Berlin

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In 1990, The Rank Organisation (now Rank Group) acquired Mecca Leisure and continued expanding the cafes, acquiring the cafes owned by Morton a few years later. There are more than 143 Hard Rock Cafes in over 36 countries at current date, with several more in the works. Hard Rock was most popular in the 1980s when it was a common hobby to visit as many locations as possible and collect a Hard Rock t-shirt bearing their logo and the location name. Now pin collecting is the current rage.

Related Topics:
1990 - Rank Organisation - Rank Group - 1980s

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Hard Rock is better known for its atmosphere than its food. The cafes not only solicits donations of music memorabilia, but also purchases a number of items at auctions around the world. Hard Rock has the world's largest collection of such items. Memorabilia like autographed guitars, outfits from world tours and rare photographs are oft to be found mounted on cafe walls. The collection began in 1971 with the gift of a signed guitar from Eric Clapton, who was a regular at the first restaurant in London. Pete Townshend of The Who got wind of this and sent in one of his guitars, also signed. Attached was a note: "Mine's as good as his! Love, Pete." Hard Rock has so much material in their archive that they opened a Hard Rock museum named "The Vault" in Orlando, Florida. It closed in 2005.

Related Topics:
Eric Clapton - Pete Townshend - The Who - Orlando, Florida - 2005

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Hard Rock has now started building hotels and casinos, attracting more visitors around the world. These include:

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