H&M

Hennes & Mauritz AB (widely known as H&M), is a Swedish clothing company, known for their inexpensive and fashionable clothing offerings. It was established in Västerås in Sweden in 1947 by Erling Persson, though at the time it only sold women's clothing and was called Hennes, Swedish for "hers." In 1968, Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss. Included in the inventory was a supply of men's clothing, prompting Persson to expand into menswear. Accordingly, he renamed the store Hennes & Mauritz, later abbreviated to H&M. H&M operates in 19 countries and has more than 40,000 employees. The Church of Sweden is a major shareholder in the chain.http://news.bbc.co.uk/1/hi/magazine/4259624.stm#10things

Related Topics:
Swedish - Västerås - 1947 - Erling Persson - Church of Sweden

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Though its price point is well in the discount fashion range, they have marketed their brand to the high-end fashion consumer, both through ads in fashion magazines and the placement of their stores in areas more typically associated with expensive designer stores. In November 2004, selected H&M stores offered an exclusive collection by fashion designer Karl Lagerfeld. Throughout the world, the collection sold out within an hour.

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