Guinness

:See also Guinness Book of Records.

Marketing

Nigeria is the third largest and fastest-growing Guinness market in the world. However, as the cultivation of barley is restricted in Nigeria, the local version is made primarily from sorghum.

Related Topics:
Nigeria - Sorghum

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Advertising

Guinness uses the Brian Boru, or Trinity College Harp as their trademark. This circa 14th century harp which is still visible at Trinity College, Dublin has been used as a symbol of Ireland since the reign of Henry VIII (16th century). The Republic of Ireland is, in fact the only country to have a musical instrument as its symbol and it features today on the coat of arms and on the Presidential Standard. It also continues to feature on official British coats of arms and royal standards, to represent Northern Ireland as the present successor to the Kingdom of Ireland as a part of the United Kingdom. Guinness adopted the harp as a logo in 1862, however it is shown in a form that faces left instead of right as in the coat of arms.

Related Topics:
Brian Boru - Trinity College Harp - 14th century - Harp - Trinity College, Dublin - Ireland - Henry VIII - 16th century - Republic of Ireland - Coat of arms - British - Northern Ireland - Kingdom of Ireland - Logo - 1862

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Guinness' iconic stature can be attributed in part to its advertising. The most notable and recognisable series of adverts was created by Benson's advertising, primarily John Gilroy, in the 1930s and 40s. Gilroy was responsible for creating posters which included such phrases such as "Guinness for Strength", "It's a Lovely Day for a Guinness", most famously, "Guinness is Good For You", and most recently "BRILLIANT!". The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion, and notably a toucan, which has become as much a symbol of Guinness as the harp. Guinness advertising paraphernalia attracts high prices on the collectable market.

Related Topics:
Advertising - John Gilroy - Kangaroo - Ostrich - Seal - Lion - Toucan - Harp

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Merchandising

During Saint Patrick's Day, Guinness merchanise is available in many places that sell the drink. This includes clothing and hats, often available from behind the bar after a specific number of pints of Guinness have been purchased.

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Guinness fans can visit the Guinness Storehouse in Dublin, which has been described as Disneyland for the beer (or, perhaps, more accurately, stout) lover. Located on the site of the St. James' Gate brewery, the Storehouse is an interactive, multimedia experience taking you through all things Guinness.

Related Topics:
Dublin - Disneyland - Beer - Stout

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