Grassroots

A grassroots political movement, inspired by the German word "Graswurzel", is a movement organized by a network of citizens. Grassroots activists want change in the political institutions by non-violent action. Grassroots activists reject hierarchical and ideological organization structures.

Related Topics:
Political movement - Citizen - Non-violent action - Ideological

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Faking a grassroots movement is known as astroturfing, after the name of a popular artificial lawn. It is one of the shadier tactics of public relations agencies.

Related Topics:
Astroturfing - Public relations

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Grassroots organizing is about networking people together to exercise their influence on the world around them.

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In politics, grassroots organizing is about ordinary people doing extraordinary work to improve the world we live in. It is about recruiting, training and mobilizing people to raise awareness and advocate for positive change.

Related Topics:
Awareness - Advocate

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People working together at the community level to exercise political influence and provide an alternative to influence from private wealth. May involve door to door canvassing, phone banking, house parties, meetings, clipboarding, tabling, visibility and GOTV.

Related Topics:
Community - Canvassing - Phone bank - Parties - Meeting - Visibility - GOTV

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