Gimmick

A gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. Product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features.

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Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children, who often get more excited about the gimmick than the product.

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Feature: In archaeology a feature refers to any dug, built or dumped evidence of human activity. Examples include ditches, pits, kilns, hearths and postholesIn geographic information systems, a feature comprises an item of feature data.In image processing, a feature is a picture element which can be used fo...

Novelties: A novelty is a small manufactured adornment, especially a personal adornment. In this sense, the word is usually used in the plural, novelties. See also notion....

Marketing: Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals." American Marketing Association....