Gimmick (professional wrestling)

In professional wrestling, a gimmick is slang that refers to a wrestler's on-screen personality.

Examples of gimmicks

• Mick Foley, who was most recently portrayed as a wrestling legend and all-round good guy; previous gimmicks include Cactus Jack (a crazy-tough guy), Mankind (who was crazy to the point of mental illness), and Dude Love (a cartoonish 1970s figure representing everyman's desire to be a superhero).
• The Undertaker, an undead wrestling zombie turned minister of darkness turned cowboy/biker, complete with thick purple gloves and occult powers.
• The Dudley Family of Extreme Championship Wrestling, all of whom were half-brothers in ECW storylines, despite varying wildly in physical characteristics and race.
• Doink the Clown, an evil circus clown.
• Eddie Guerrero, who is a stereotypical Mexican, and lies, cheats and steals to win matches.
• Rico, a suspiciously camp hairdresser who is surprisingly vicious when wrestling.
• Irwin R. Schyster, an I.R.S. tax collector who for some inexplicable reason is also a professional wrestler.
• Repo Man, a wrestling repossession expert.
• The Hurricane, an outlandish superhero in the vein of the Batman TV show; this gimmick developed to the point where he was given a sidekick "Super Hero In Training (S.H.I.T.)", Rosey.
• John Cena, a white rapper, complete with a large metal chain around his neck and a throwback sports jersey connected to the city where he is appearing.
• René Duprée, a Frenchman who lives the fine life.
• Mark Jindrak, a narcissist, who enters the arena looking at himself in a mirror. This is an example of a recycled gimmick, as Lex Luger used it in the early 90s when he was in the WWF, and a similar gimmick is currently being used by Rob Conway.
• Eugene, a mentally-challenged man with the mind of an eight-year-old, who turns into a wrestling savant inside the ring.
• Matt Morgan, a giant with a suttering problem.
• Kane, a sadistic, uncaring "monster" who appears to suffer from schizophrenia, antisocial personality disorder, and Munchausen syndrome, among other mental illnesses. He is billed as being the brother of Calaway's Undertaker character.
• John Bradshaw Layfield, a rich Texan living in New York, who is also a racist.
• Hunter Hearst Helmsley (Triple H), a multi-millionaire who has been "married" at times to Vince McMahon's daughter (and now actually is) and whose character name seemingly derives from William Randolph Hearst and Leona Helmsley.
• William Regal, a British snob using a lot of British terms.
• Val Venis, an adult film star from Las Vegas.
• Charles Wright's stint as "The Godfather", a wrestling pimp who would come to the ring accompanied by several of his "hos," or prostitutes (despite pimping being a sex crime in many American jurisdictions). Wright had competed several years earlier as "Papa Shango," a voodoo expert who carried a smoking skull to the ring and caused opponents to mysteriously vomit, go into convulsions, etc.
• Brian Kendrick, a kid who will do absolutely anything to make it in wrestling.
• Red Rooster. A talented southern wrestler, Terry Taylor was brought to the WWF to look and occasionally act like a rooster in the ring, complete with a streak of red hair that stood on top of his head. Despite being a long-time veteran, Taylor also played a rookie in this role.
• The American Dream Dusty Rhodes returned to the WWF after the Vince McMahon, Jr. expansion accompanied by a heavyset valet and wearing a polka dot bodysuit. Some believe McMahon was poking fun at Dusty, who had previously been released from rival Jim Crockett Promotions where he was the booker. To Dusty's credit, he managed to get over with the gimmick and was not buried in the midcard as some would have expected.
• Ted DiBiase, as the "Million Dollar Man", a rich man who tried to buy the championship, whose gimmick is seen as the predecesor to Layfield's JBL gimmick listed above.
• Sting, started as a blonde surfer with facepaint much like a Hulk Hogan style fan favourite, but after being thought of as a traitor (which was proven wrong) he returned in black and white with darkened hair and a trenchcoat in a gimmick mimicking The Crow comics and specifically movie look. After keeping silent as that character until he gained redemption he started speaking again like 'the old Sting' except with a mean streak thereby combining the characters, and later would join the nWo Wolfpac using their red colours in place of white, trying to become an American Muta.