Gatorade

Gatorade is a non-carbonated sports drink marketed by PepsiCo. Originally made for athletes, it is now often consumed by non-athletes as a snack beverage. The drink is intended to rehydrate and to replenish the carbohydrates (using sucrose, glucose, and fructose) and electrolytes (sodium and potassium salts) depleted during aerobic exercise (particularly in the debilitating Florida climate).

Competition

Gatorade's main competition is POWERade, made by the Coca-Cola Company. Kool-Aid, in younger markets, also holds a fair share of the consumers. All Sport used to be a competitor until PepsiCo acquired Gatorade's maker, the Quaker Oats Company, in 2001, ending the need for an unpopular sports drink to compete against the original.

Related Topics:
POWERade - Coca-Cola Company - Kool-Aid - All Sport - PepsiCo - Quaker Oats Company

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