G.I. Joe

G.I Joe is a series of military-themed action figures that appeared from 1964 and up to the present day through various incarnations and formats. The toyline is produced by Hasbro.

Related Topics:
Action figure - 1964 - Hasbro

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The toyline began with one character, aptly named, G.I. Joe. The name was taken from the movie The Story of G.I. Joe. Then two years later, Hasbro began featuring members from all branches of the armed forces. The name, G.I. Joe, no longer referred to one specific character but as the brand for the entire toyline.

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