Fruit of the Loom

Fruit of the Loom is the name of the company and also a major brand of clothing, particularly underwear.

Related Topics:
Clothing - Underwear

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The company is somewhat unique with the unconditional guarantee on all the products it sells. The familiar logo with the apple, grapes, currants and leaves is ranked one of the most recognizeable trademarks world wide. The company is a vertically integrated manufacturer.

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The brand has significant market share for basic apparel. Until the late 1990s, much of the manufacturing was done in the United States. The company's operating headquarters are based in Bowling Green, Kentucky. One manufacturing facility still remains in Jamestown, Kentucky and several other facilities are located across the Southeastern United States, from Louisiana to the Carolinas. Other facilities exist in Canada, Central America, Europe and North Africa.

Related Topics:
1990s - United States - Bowling Green, Kentucky - Jamestown, Kentucky - Southeastern United States - Louisiana - Carolinas

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The company also controls another long-known underwear brand, B.V.D. (Bradley, Voorhies, and Day). Other brands also manufactured and sold by the company are Funpals, Screen Stars and Underoos.

Related Topics:
B.V.D. - Underoos

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Brands once owned or marketed by Fruit of the Loom include Gitano, Munsingwear, Pro Player, Salem Sportswear

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