Frank Perdue

Frank Perdue (May 9, 1920 – March 31, 2005), born in Salisbury, Maryland, was for many years the president of Perdue Farms, now one of the largest chicken-producing companies in the United States. His promotion of the Perdue brand through high-profile advertising resulted in its being the first well-known brand of chicken in the U.S. He turned over leadership of Perdue Farms to his son, Jim Perdue, in 1991.

Related Topics:
May 9 - 1920 - March 31 - 2005 - Salisbury, Maryland - Perdue Farms - Chicken - Advertising - Jim Perdue - 1991

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Interestingly, during his reign, Mr.Perdue developed a specialized chicken-feed that included marigold blossoms, which imparted a characteristic golden yellow hue to the skins of his chickens. Although the color didn't change the taste or quality of the chicken meat, it did cause a substantial increase in his sales based solely on aesthetic appeal.

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He died in Maryland.

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Perdue is also noted for having appeared in over 200 of Perdue Farms' television commercials, although he was also known for his shyness as well.

Related Topics:
Maryland - Washington D.C.

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He attended Salisbury State University, now known as Salisbury University, whose business school is named after him.

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In 1986, Perdue admitted to a presidential commission that he had twice unsuccessfully sought help from New York crime boss Paul Castellano to put down union activities, actions he later said he regretted deeply.

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