Folgers

Folgers Coffee is a major brand of coffee in the US, part of the food and beverage division of Procter & Gamble.

Related Topics:
Coffee - US - Procter & Gamble

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The Folger Coffee Company was founded by J. A. Folger in San Francisco, California in the 19th century. Under the mid-20th century leadership of his great-grandson, Peter Folger (the father of Abigail Folger), it became one of the largest coffee concerns in North America, which has traditionally been the largest market for coffee in the world.

Related Topics:
J. A. Folger - San Francisco, California - 19th century - 20th century - Peter Folger - Abigail Folger - North America

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Folgers was known for many years for television advertising, with one of its best-known campaigns involving "Mrs. Olsen", a Swedish neighbour to many of the campaign's other characters, who invariably recommended a cup of Folgers coffee as a solution to all of their (minor) problems. She also invariably reminded her listeners that Folgers was "mountain grown, the richest kind of coffee"; those familiar with coffee production know that the vast majority of all of the world's coffee is grown at relatively high altitudes, because this is the most reasonable location to receive the climate coffee needs to thrive. Another famous advertising campaign from the early 1980's took the viewer inside various gourmet restaurants as a voice-over whispered, "We are here at (insert name of four-star restaurant), where we've secretly replaced the fine coffee they usually serve with Folgers Crystals. Let's see if anyone can tell the difference!" Of course, no one ever did.

Related Topics:
Television - Advertising - Mrs. Olsen - Swedish - 1980's

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The brick, five-story Folger Building at 101 Harrison in San Francisco, California was the former headquarters of Folgers. It still has a sign saying "The Folgers Coffee Company" on the corner. The Wharton Business School has its California office there.

Related Topics:
San Francisco, California - Wharton Business School - California

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