Fisher Body

Fisher Body is an automobile coachbuilder now part of General Motors. The company was founded on July 22, 1908 by Albert, Fred, and Charles Fisher of Detroit, Michigan. Their company became one of the top coachbuilders in the United States, building their signature factory, Fisher Body 21, in 1919. At the time, the company had more than 40 buildings housing 3,700,000 square feet (344,000 m²) of floor space.

Advertising

The General Motors "Body by Fisher" advertising campaigns were legendary and brought many artists to the attention of the American public. McClelland Barclay used artwork showing fashionable women to promote the image of comfort and style. Edgar de Evia photographed a large campaign for them through Kudner Advertising in the 1950s using leading name models, haute couture from top designers often with huge location production budgets.

Related Topics:
Advertising - Artists - American - McClelland Barclay - Fashion - Edgar de Evia - Photograph - Kudner Advertising - 1950s - Models - Haute couture - Designers - Location

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