Faygo

Faygo or Faygo Pop is a soft drink manufacturer headquartered in Detroit, Michigan. Faygo beverages are popular throughout the Midwest and Mid-Atlantic regions of the U.S.. Since Faygo is a lesser-known brand, its products tend to be inexpensive. Nevertheless, many Faygo drinkers consider the brand to be on par with more well-known brands. Faygo is popular with fans of the Detroit-based rap-rock group Insane Clown Posse (ICP), since the group often sings about the soft drink in addition to spraying it on audiences during performances.

Related Topics:
Soft drink - Detroit, Michigan - Midwest - U.S. - Detroit - Insane Clown Posse

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Feigenson Brothers Bottling Works, the company that later became known as Faygo, was founded in Detroit in 1907 by Russian immigrants Ben and Perry Feigenson. The original flavors of Faygo were based on cake frosting recipes used by the Feigensons in Russia. Throughout the twentieth century, Faygo steadily increased its production line.

Related Topics:
1907 - Russia - Ben - Perry Feigenson - Twentieth century

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Faygo is credited with the spreading of the word "pop" to mean soft drink in the Midwest, as opposed to "soda."

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Faygo tends to have flavors that the major bottlers do not make. Having introduced the world to Red Pop, Faygo also included flavors such as Rock and Rye (which has a creme soda flavor), Coconut Cream Pie, Key Lime Pie, Raspberry Creme and many others. Candy Apple was one of Faygo's biggest marketing flops; one of Faygo's unique flavors, the product suffered from low sales. Some say it tasted a lot like fellow marketing flop Mario Pop. Faygo does, however sell more conventional flavors like lemon-lime soda (marketed under the "Faygo Twist" name), citrus-flavored soda (marketed under "Faygo Moon Mist") and root beer. In 1990, the company finally expanded into the cola sector with the launch of Faygo Cola, Diet Faygo Cola, and Faygo Cherry Cola.

Related Topics:
Marketing flops - Mario Pop

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In 1998, Faygo began selling the Ohana line of more family-friendly drinks. Ohana, the Hawaiian word for family that ironically was made popular in the Disney movie Lilo and Stitch after Faygo's Ohana came out, initally had the Faygo name attached to the product, but Faygo's redesigned packages and updated logo in 2000 saw the Ohana name stand alone. Ohana sells mostly iced tea and lemonade products.

Related Topics:
Disney - Lilo and Stitch

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Faygo is a wholly owned subsidary of the National Beverage Corporation, which also owns the popular Shasta Cola line.

Related Topics:
National Beverage Corporation - Shasta Cola

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