Fairfax M. Cone

Fairfax Mastick Cone (21 February, 1903 - 1977) was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies.

Advertising career

After a year with the L.H. Waldron advertising agency, Cone joined Lord and Thomas as a copy-writer. Despite health problems stemming from an over-active pancreas, Cone steadily rose up the corporate ladder, eventually impressing the head of the firm, Albert Lasker.

Related Topics:
Lord and Thomas - Pancreas - Albert Lasker

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In 1941, Lasker wished to retire and liquidate Lord and Thomas, but he passed of the bulk of the agencies clients to three of his rising stars; Emerson Foote, Don Belding, and Cone. On December 29, 1942, the three opened a new agency, Foote, Cone and Belding.

Related Topics:
1941 - Emerson Foote - Don Belding - December 29 - 1942 - Foote, Cone and Belding

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Following the retirements of Foote and Belding (whose positions were subsequently filled by others), Cone became the last of the three founders on the Board of Directors, a position he retained until 1975. In 1946, he became the director of the American Association of Advertising Agencies. He is sometimes called the "father of modern advertising" and is a member of the American National Business Hall of Fame.

Related Topics:
Board of Directors - 1975 - 1946 - American National Business Hall of Fame

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