Evangelism

Evangelism is the preaching of the Christian Gospel, or by extension any other form of preaching or proselytizing.

Non-traditional uses

By metaphorical extension, evangelism may also refer to any form of recruitment or spreading-the-word for a group or movement seen as ideological or committed: hence, for instance, open source evangelism.

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In the context of commercial enterprises which develop or foster a cult following and religious-like fanatacism, the term evangelist can become an unofficial or even an official role/title. This usage was pioneered by Guy Kawasaki in Apple Computer's marketing of the Apple Macintosh (see Apple evangelist) and later amplified and codified by Ben McConnell and Jackie Huba with their book, "Creating Customer Evangelists."

Related Topics:
Commercial - Guy Kawasaki - Apple Computer - Apple Macintosh - Apple evangelist

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"Urban lingo" only just emerged based on the same principle as Bushism but this time based on Eve Angeli's (http://fr.wikipedia.org/wiki/Eve_Angeli (French)) strange expressions. Note that the spelling is particular in this case : "EvAngelism".

Related Topics:
Bushism - Eve Angeli

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