Euphemism
A euphemism is an expression intended by the speaker to be less offensive, disturbing, or troubling to the listener than the word or phrase it replaces.
Etymology
The word euphemism comes from the Greek word euphemos, meaning "auspicious/good/fortunate speech" which in turn is derived from the Greek root-words eu (ευ), "good/well" + pheme (φήμη) "speech/speaking". The eupheme was originally a word or phrase used in place of a religious word or phrase that should not be spoken aloud (see taboo). The primary example of taboo words requiring the use of a euphemism are the unspeakable names for a deity, such as Persephone, Hecate, Nemesis or Yahweh. By speaking only words favorable to the gods or spirits, the speaker attempted to procure good fortune by remaining in good favor with them.
Related Topics:
Greek - Taboo - Persephone - Hecate - Nemesis - Yahweh
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Historical linguistics has revealed traces of taboo deformations in many languages. Several are known to have occurred in Indo-European, including the original Indo-European words for bear (*rtkos), wolf (*wlkwos), and deer (originally, hart). In different Indo-European languages, each of these words has a difficult etymology because of taboo deformations — a euphemism was substituted for the original, which no longer occurs in the language. An example is the Slavic root for bear—*medu-ed-, which means "honey eater".
Related Topics:
Historical linguistics - Indo-European - Bear - Wolf - Deer - Etymology
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In some languages of the Pacific, using the name of a deceased chief is taboo. Since people are often named after everyday things, this leads to the swift development of euphemisms. These languages have a very high rate of vocabulary change.
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