Euphemism

A euphemism is an expression intended by the speaker to be less offensive, disturbing, or troubling to the listener than the word or phrase it replaces.

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When a phrase is used as a euphemism, it often becomes a metaphor whose literal meaning is dropped. Euphemisms are often used to hide unpleasant or disturbing ideas, even when the literal term for them is not necessarily offensive. This type of euphemism is used in public relations and politics, where it is sometimes called doublespeak. There are also superstitious euphemisms, based (consciously or unconsciously) on the idea that words have the power to bring bad fortune (for example, not speaking the word "cancer"; see Etymology and Common examples below) and religious euphemisms, based on the idea that some words are sacred, or that some words are spiritually imperiling (taboo; see Etymology and Religious euphemisms below).

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Public relations: Public relations (PR) is the means and industry of influencing public opinion towards an organization and its products or services. Public relations clients include political parties, ruling or otherwise. PR is distinct from advertising as it is generally not aimed at selling a particular product fr...

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Doublespeak: Doublespeak is language deliberately constructed to disguise or distort its actual meaning, often resulting in a "communication bypass". Such language is associated with governmental, military, and corporate institutions. Doublespeak may be in the form of bald euphemisms ("downsizing" for "firing of...