English football sponsorship

Corporate sponsorship of major English football competitions dates back to the early 1980s.

Related Topics:
English football - 1980s

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The first competition to be a negotiate a sponsorship deal was the League Cup, negotiating a deal in 1982 with the Milk Marketing Board. It became known as the "Milk Cup" and has since adopted the name of its sponsors in this same way.

Related Topics:
Sponsorship - League Cup - 1982 - Milk Marketing Board

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The following season in 1983 the Football League negotiated a sponsorship deal with Canon. Since the formation of the breakaway FA Premier League in 1992, the competition has struck up its own sponsorship deals separately from the Football League (though it was unsponsored in its first season).

Related Topics:
1983 - The Football League - Canon - FA Premier League - 1992

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

The last major English competition to negotiate a sponsorship deal was in fact its oldest, the FA Cup. The competition was sponsored by AXA Insurance for four seasons starting in 1998. It was always carefully named, being the "AXA-sponsored FA Cup", or the "FA Cup sponsored by AXA", and never the "AXA Cup". The FA Cup has not had a sponsor in subsequent seasons.

Related Topics:
FA Cup - AXA Insurance - 1998

~ ~ ~ ~ ~ ~ ~ ~ ~ ~