Employee Pricing Plus

Chrysler's employee discount incentives, launched in July 2005, to counter General Motors' Employee Discount for Everyone promotion. Characterized by generous incentives combined with rebates on most Chrysler, Dodge, and Jeep models, Chrysler claims their offer bests those "employee discount" prices offered by General Motors or Ford Motor Company.

Related Topics:
July - 2005 - General Motors - Employee Discount for Everyone - Ford Motor Company

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Lee Iacocca is the celebrity spokesman for the campaign; he appears in summer 2005 ads with Jason Alexander, Snoop Dogg, and his granddaughter.

Related Topics:
Lee Iacocca - 2005 - Jason Alexander - Snoop Dogg

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According to its TV ads and website, the world's first employee pricing program for customers was instituted by The Brick, a Canadian furniture store.

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