Empire Marketing Board

The Empire Marketing Board was formed in May 1926 by the Colonial Secretary Leo Amery to promote inter-Empire trade and to persuade consumers to 'Buy Empire'.

Related Topics:
1926 - Colonial Secretary - Leo Amery - Empire

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Amery was its first Chairman, Sir Stephen George Tallents was its Secretary, Edward Mayow Hastings Lloyd was Assistant Secretary, Walter Elliot was its Chairman of the

Related Topics:
Stephen George Tallents - Edward Mayow Hastings Lloyd - Walter Elliot

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Research Committee.

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The EMB had three principal aims: to support scientific research, promotion of economic analysis, and publicity for Empire trade. Scientific research took up a large proportion of the EMB's work and budget. It also assisted 126 agricultural and medical research projects and issued many Intelligence Notes, pamphlets and surveys. The EMB made links with buyers and produced analyses of markets to help producers.

Related Topics:
Scientific research - Economic - Agricultural - Medical research - Pamphlets - Surveys - Markets

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The EMB organised poster campaigns, exhibitions, 'Empire Shopping Weeks', Empire shops, lectures, radio talks, schools tour, its own library, advertisements in the national and local press and of shop window displays. Most famous was the EMB film unit led by John Grierson, often considered the father of modern documentary film, which produced around 100 films with such names as 'Solid Sunshine' (which promoted New Zealand butter), 'Wheatfields of the Empire', 'Industrial Britain' and 'One Family'.

Related Topics:
Poster - Exhibitions - Radio - Library - Press - Film - John Grierson - Documentary film - New Zealand - Butter

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Colonial governments were reluctant to join the EMB, however. The EMB was ended September 1933 as a result of government cuts and the introduction of Imperial Preference.

Related Topics:
1933 - Imperial Preference

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