Eaton's

Eaton's was once Canada's largest department store retailer. Founded in Toronto by Timothy Eaton, an Irish immigrant, in 1869, Eaton's first advertisement read "We propose to sell our goods for CASH ONLY – In selling goods, to have only one price." In an era where haggling for goods was commonplace, this was a revolutionary business practice.

Recommended reading

• Anderson, Carol and Mallison, Katharine, Lunch With Lady Eaton: Inside the Dining Rooms of a Nation, Toronto: ECW Press, 2004.
• Eaton, Flora McCrea, Memory's Wall, Toronto: Clarke, Irwin & Company, 1956.
• Gourluck, Russ, A Store Like No Other: Eaton's of Winnipeg, Winnipeg: Great Plains Publications, 2004.
• Macpherson, Mary-Etta, Shopkeepers to a Nation, Toronto: McClelland and Stewart Limited, 1963.
• McQueen, Rod, The Eatons: The Rise and Fall of Canada's Royal Family, Toronto: Stoddart, 1998.
• Nasmith, George G., Timothy Eaton, Toronto: McClelland and Stewart Limited, 1923.
• Phenix, Patricia, Eatonians: The Story of the Family Behind the Family, Toronto: McClelland and Stewart Limited, 2003.
• Santink, Joy L., Timothy Eaton and the Rise of His Department Store, Toronto: University of Toronto Press, 1990.
• Scribe, The, Golden Jubilee 1869-1919: A Book to Commemorate the Fiftieth Anniversary of the T. Eaton Co. Limited, Toronto: The T. Eaton Co. Limited, 1919.
• Staib, Kay, ed. Eaton 100: 1869 ? 1969, A Special Centennial Edition of Eaton Quarterly, Toronto: Eaton?s Consumer and Corporate Affairs, 1969.
• Staib, Kay, ed., The Dreams of Man ? The Toronto Eaton Centre, Toronto: Eaton?s Consumer and Corporate Affairs, 1977.
• Stephenson, William, The Store That Timothy Built, Toronto: McClelland and Stewart Limited, 1969.