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Dr Pepper


 

Dr Pepper is a popular caramel-colored, carbonated soft drink marketed in the United States by Dr Pepper/Seven Up, Inc., a unit of Cadbury-Schweppes. The headquarters of Dr Pepper are situated in Plano, Texas, a suburb of Dallas. The ownership of the trademark varies in other countries. There is also a low-calorie version, Diet Dr Pepper.

Name formatting

The period after "Dr" was discarded for stylistic and legibility reasons in the 1950s. Dr Pepper's logo was redesigned and the text in this new logo was slanted. The period made "Dr." look like "Di:". After some debate, the period was removed for good (it had been used off and on in previous logos), as it would also help remove any medical connotation with the product.

Related Topics:
Period - 1950s

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