Dr Pepper

Dr Pepper is a popular caramel-colored, carbonated soft drink marketed in the United States by Dr Pepper/Seven Up, Inc., a unit of Cadbury-Schweppes. The headquarters of Dr Pepper are situated in Plano, Texas, a suburb of Dallas. The ownership of the trademark varies in other countries. There is also a low-calorie version, Diet Dr Pepper.

Advertising and product placement

The movie Short Circuit had many advertisements for Dr Pepper contained within it, including a notable slogan ("Wouldn't you like to be a pepper too?") used by the main protagonist Johnny 5. Dr Pepper was also featured in cross-promotion with several Marvel Comics movies, including X-Men 2, Spider-Man and Spider-Man 2. Likewise, characters from the respective movies appeared on Dr Pepper cans around the time of each film's release. Also, Dr Pepper is featured in many of Tom Hanks' movies, most notably in Forrest Gump and Cast Away.

Related Topics:
Short Circuit - Slogan - Johnny 5 - Promotion - Marvel Comics - X-Men 2 - Spider-Man - Spider-Man 2 - Tom Hanks - Forrest Gump - Cast Away

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Dr Pepper's "Be You" advertising campaign centered around commercials featuring pairs of popular musicians, including LeAnn Rimes with Reba McEntire, Paulina Rubio with Celia Cruz, B2K with Smokey Robinson, Patricia Manterola with Ana Gabriel, and LL Cool J with Run-DMC. The latter pairing featured a brief memorial to Run-DMC turntablist Jam Master Jay, who was fatally shot before the commercial first aired. The campaign also featured individual musicians, notably Garth Brooks.

Related Topics:
LeAnn Rimes - Reba McEntire - Paulina Rubio - Celia Cruz - B2K - Smokey Robinson - Patricia Manterola - Ana Gabriel - LL Cool J - Run-DMC - Turntablist - Jam Master Jay - Garth Brooks

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Dr Pepper was introduced to the Australian market in 1997 with TV adverts and low priced half-sized cans sold through supermarkets, but an unsustained marketing push meant the soft drink did not gain widespread acceptance among consumers. Dr Pepper continued to be sold in 1.25 litre plastic bottles until as recently as late 2004 (in some regions), but has since quietly withdrawn from the market.

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Dr Pepper was never officially introduced into the New Zealand market, but is becoming available after the demise of the brand in Australia. The soda is available in both Regular and Diet across the country in specialty and convenience stores in 6-pack 335mL cans only. With more advertising and wider availability, it is likely that Dr Pepper would have the ability to embed itself in the New Zealand market.

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Dr Pepper slogans

• 1889–1914: "King of Beverages."
• 1920s–1930s: "Drink a Bite to Eat at 10, 2, and 4 o'clock."
• 1950s: "The Friendly Pepper Upper."
• 1960s: "America's Most Misunderstood Soft Drink."
• 1970s: "The Most Original Soft Drink Ever."
• 1977–1985: "Be a Pepper.", "Wouldn't you like to Be a Pepper too?"
• 1986–1997: "Hold Out For the Out of the Ordinary."
• 1997: "Now's the Time. This is the Place. Dr Pepper Is The Taste."
• 2000: "Dr Pepper, It Makes the World Taste Better."
• 2001: "What's the worst that could happen?" (used in UK and Ireland)
• 2002–2004: "Be You."
• 2005—: "One Taste & You Get It."