Doritos

Doritos is a brand of corn (maize) chips produced since 1966 by the Frito-Lay company.

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Originally produced and marketed only as tortilla chips and sold in red bags, over the years Doritos have produced new flavors and corresponding different bag colors.

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The Doritos brand is also known for its marketing campaigns, which have included many television commercials featuring the late Avery Schreiber and product placement in movies, such as Wayne's World and other productions. Doritos are sold in many countries worldwide.

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The brand name seems to be loosely derived from the Spanish word oro for gold and the diminuitive suffix -ito meaning small (therefore orito without the D would mean little gold). It also rhymes with frito, which is the Spanish word for fried, so the term fits in with the larger corporate theme.

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Doritos currently come in the following flavors in the United States:

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• Nacho Cheesier
• Cooler Ranch
• Spicier Nacho
• Salsa
• Four Cheese
• Black Pepper Jack
• Toasted Corn ("original" plain salted flavor)
• Guacamole!

Flavors previously available in the US include:

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• Barbecue
• Baja Picante
• Sonic Sour Cream
• Salsa Verde

Doritos currently come in more extensive line Canada:

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• Nacho Cheese
• Cool Ranch
• Spicy Nacho
• Zesty Cheese
• Jalapeno and Cheddar
• Baked Nacho Cheese
• Rollitos
• Guacamole!
• Bold BBQ
• Dill-licious
Doritos: See also ►



 

Brand: This article is about the concept in marketing. For other uses, see Brand (disambiguation)...

Corn: Corn can mean:...

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