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Direct-to-video


 

A film that is released direct-to-video (also straight-to-video) is one which has been released to the public on home video formats first rather than first being released in movie theaters. In recent years, companies have increasingly released movies in DVD format rather than VHS.

The direct-to-DVD market

The popularity of DVDs has caused the term "direct-to-DVD" to widely replace "direct-to-video". However, the lucrative market for DVDs has resulted in less stigma for direct-to-DVD releases as compared to direct-to-video releases. Some minor films can be made with a small budget and turn a profit on DVD sales alone, and some are made specifically for this purpose.

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