Diet Rite

Diet Rite is the brand name of a line of diet sodas distributed by the R.C. Cola company (now part of Dr Pepper/Seven Up, Inc., which in turn is part of Cadbury-Schweppes plc).

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Diet-Rite Cola was the first commercial diet soda, introduced in 1958. Initially released as a diebetic product, in 1962 it was marketed to the general public as a healthful beverage. It was sweetened with cyclamate and saccharin.

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In 1964, Diet-Rite Cola (along with RC Cola), became the first soft drink sold in an all-aluminum can.

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In 1969, with a Food and Drug Administration ban on cyclamate pending in the United States, the beverage was reformulated to eliminate the sweetener.

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In 1983, Diet-Rite cola was reformulated again to eliminate sodium, making it the first sodium-free diet soda. In 1987, with saccharin losing popularity with the public as a possible carcinogen, Diet-Rite was once again reformulated, this time replacing the saccharin with NutraSweet brand aspartame and eliminating caffeine. In the 1990s, several fruit-flavored varieties of Diet-Rite were also introduced.

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In 2000, the line was reformulated yet again, this time to replace aspartame with Splenda brand sucralose and Sunett brand Acesulfame potassium. In so doing, it became the first major diet soda in the United States to use neither aspartame nor saccharin as a sweetener. In 2002, some flavors were slightly adjusted and the brand name lost the hyphen, becoming Diet Rite.

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The flavors of Diet Rite available in the United States are Black Cherry, Cola, Golden Peach, Kiwi Strawberry, Red Raspberry, Tangerine, and White Grape. In most areas, only a few of these flavors are available.

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Diet Rite has changed the look of their cans and packaging with the words 'PURE ZERO' under Diet Rite (2005).

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Diet soda: Diet sodas (also diet, sugar-free, or light soft drinks, refreshments, or carbonated beverages) are sugar-free, artificially sweetened, non-alcoholic carbonated beverages generally marketed towards health-conscious people, diabetics, athletes and other people who want to lose weight or stay fit....

R.C. Cola: R.C. Cola (or Royal Crown Cola) is a cola soft drink developed in 1905 in Columbus, Georgia by a suicidal pharmacist Claud A. Hatcher. The original attempt of this product was to be a parody of Coca-Cola. One day Claud A. Hatcher was feeling very depressed over lack of sales in his drug store. He ...

Dr Pepper/Seven Up, Inc.: Dr Pepper/Seven Up, Inc. (DPSU), is a United States soft drink manufacturing arm of Cadbury-Schweppes, which trades on the New York Stock Exchange under the ticker symbol CSG. (Cadbury-Schweppes also distributes beverages through subsidiaries Mott's and Snapple Beverage Group). It is headquartered i...

Diet Rite related Images and Photos (experimental)

Rite, The (DVD)	Rite, The (Blu-ray)	The Rite	Rite of Summer
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