Diet Coke

Diet Coke is a sugar-free counterpart brand for Coca-Cola. In some countries the Diet Coke product is labeled Coca-Cola Light and is actually a different formulation. The product was introduced in the United States in July 1982, and was the first new brand since 1886 to use the Coca-Cola trademark. The product quickly overtook Tab, Coca-Cola's saccharin-sweetened product, in sales.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Initially sweetened with saccharin, Diet Coke was sweetened with aspartame as soon as it became available in the U.S., in 1983; however, to save money, this was originally in a blend with saccharin. After Diet Rite cola advertised its 100 percent use of aspartame, and the manufacturer of NutraSweet (then, G.D. Searle & Company) warned that the NutraSweet trademark would not be made available to a blend of sweeteners, Coca-Cola switched the formula to 100 percent NutraSweet, later switching back and doing without the NutraSweet trademark. Diet Coke from fountain dispensers still contains saccharin, however.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

In other countries, where cyclamates were not banned, as they were in the U.S. and the United Kingdom in 1970, Diet Coke or Coca-Cola Light may be sweetened with a blend containing cyclamates, aspartame, and acesulfame potassium. Fans of the drink often express a strong preference for the continental European formula over the British-American version, as it tastes far closer to regular Coke. This is because the Diet Coke formula is based upon the New Coke formulation and Coca-Cola Light, now being sold in the U.S. as Coca-Cola Zero, is based on the Coca-Cola Classic formula. In Canada, however, Diet Coke uses a formula very close to its American counterpart, but with acesulfame potassium added.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

In 2005, the company released a new formulation called "Diet Coke sweetened with Splenda". As indicated by the name, the sweetener Splenda (sucralose) replaces aspartame in this version.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

According to the company's UK website as of 2004:

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

• Diet Coke is the third-largest brand at the company, and the fourth most-popular carbonated soft drink in the world;
• Diet Coke is sold in 149 countries; in 46 of them, where diet has undesirable connotations, it is known as Coca-Cola Light;
• The top five markets for the brand are the United States, the United Kingdom, Germany, Canada, and Brazil.

Diet Coke does not utilize a modified form of the Coca-Cola recipe but is instead an entirely different formula. The controversial New Coke, introduced in 1985, used a version of the Diet Coke recipe that contained sugar and had a slightly different balance of ingredients. In 2004 Coca-Cola introduced Coca-Cola C2, which tastes much closer to Coca Cola but contains half the carbohydrates.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

When Tab was released in 1963, the Coca-Cola Company refused to use the Coca-Cola brandname, fearing that its flagship brand might suffer by being used on another product, the long-term viability of which was uncertain. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free brand Diet Pepsi, launched in 1964, became clear, Coca-Cola decided to launch a new sugar-free brand under the Coca-Cola name to compete with Diet Pepsi. With the well-known name, it could be marketed more extensively than the more anonymously dubbed Tab.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Diet Coke and Diet Pepsi have capitalized on the markets of people who require low calorie regimens, such as diabetics and people with other health conditions, athletes, and people who want to lose weight. In the UK, a 330 ml can of Diet Coke contains around 1.3 calories (5 kilojoules) compared to 142 calories (595 kJ) for a regular can of Coca Cola.http://www.coca-cola.co.uk/nutrition/

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

Diet Coke: Variants ►



 

Sugar: :This article deals with sugar as food and as an important, widely traded commodity. The word also has other uses; see sugar (disambiguation)....

Coca-Cola: Coca-Cola (also known as Coke, a name which was trademarked by The Coca-Cola Company after it was discovered many people called it by that particular name) is a very popular cola, a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by t...

United States: :For other uses, see US (disambiguation), USA (disambiguation), and United States (disambiguation)....




Diet Coke related Images and Photos (experimental)

Coca-Cola Diet Coke Can Party Lights Set	Coke de Gaz	Balanced Diet 2012 Wall Calendar	Balanced Diet 2011 Wall Calendar
Born to Diet 2012 Wall Calendar	Coca-Cola Plastic Coke Bottle Party Lights Set	Kiss Kids on Coke	The Travelers Diet Eating Right and Staying Fit on the Road (Book)
Sir Edward Coke Engraved by Thomas Trotter 1792	Winnie the Pooh Balanced Diet Mini Statue	Eat This Not That! 2010 The No-Diet Weight Loss Solution (Book)	Making the Cut: The 30-Day Diet and Fitness Plan for the Strongest, Sexiest You (Paperback)