Demographics

Demographics is a shorthand term for 'population characteristics'. Demographics include age, income, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, and even location. Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time. Demographics is used in marketing research, opinion research, political research, the study of consumer behaviour, as well as in straightforward marketing, which is the primary topic of this article.

Related Topics:
Marketing research - Consumer behaviour - Marketing

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