DC Comics

DC Comics is one of the largest companies in comic book and related media publishing. Today a subsidiary of Time Warner, DC is responsible for such famous characters as Superman, Batman, Wonder Woman, and their teammates in the Justice League. For decades, DC Comics has been one of the two largest American comic book companies (the other being Marvel Comics). For many years, its headquarters were located at 575 Lexington Avenue, and then 666 Fifth Avenue, both in New York City; in the 1990s, they moved to 1700 Broadway. The initials "DC" are an abbreviation for Detective Comics, after one of the company's flagship titles.

Logo history

DC's first logo appeared on the March 1940 issues of their titles. The letters "DC" stood for Detective Comics, the name the company used at the time. The logo was small and did not have a background. It simply said, "A DC Publication".

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March - 1940

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The November 1941 DC titles introduced an updated DC logo. This version was almost twice the size of the first one, and also was the first version with a white background. The name of Superman was added to "A DC Publication", effectively acknowledging both Superman (the company's flagship character) and Batman (star of Detective Comics). This logo was also the first version to occupy the top left corner of the cover, where the logo has usually resided ever since.

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November - 1941

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In November 1949, the logo was modified, incorporating the company's current name (National Comics Publications) into the logo. This logo would also serve as the round body of Johnny DC, DC's mascot in the 1960s.

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November - 1949 - 1960s

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In October 1970, the circular logo was briefly retired in favor of a simple "DC" in a rectangle with the name of the title, or the star of the book (i.e. many issues of Action Comics said "DC Superman"). An image of the lead character either appeared above or below the rectangle. For books that did not have a single star, such as House of Mystery or Justice League of America, the title and "DC" appeared in a stylized logo, such as a bat for House of Mystery. This use of characters as logos helped to establish the likenesses as trademarks, and was similar to Marvel's contemporaneous use of characters as part of their cover branding.

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October - 1970 - Action Comics - House of Mystery - Justice League of America

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DC's "100 Page Super-Spectacular" titles and later 100-page and "Giant" issues published from 1972 to 1974 featured a logo that was exclusive to these editions, the letters "DC" in a simple sans serif font, in a circle. (A variant had the letters in a square.)

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1972 - 1974

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The July 1972 DC titles featured a new circular logo. The letters "DC" were rendered in a block-like font that would remain through later logo revisions until 2005. The title of the book usually appeared inside the circle, either above or below the letters.

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In December 1973, the logo was modified, adding the words "The Line of DC Super-Stars" and the star motif that would continue in later logos. This logo was placed in the top center of the cover from August 1975 to October 1976.

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December - 1973 - August - 1975 - October - 1976

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When Jenette Kahn became DC's publisher in late 1976, she commissioned graphic designer Milton Glaser to design a new logo. Popularly referred to as the "DC bullet", the logo first appeared on the February 1977 DC titles. Although it varied in size and color and was at times cropped by the edges of the cover, or briefly rotated 45 degrees, it remained essentially unchanged for nearly three decades.

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Jenette Kahn - 1976 - Milton Glaser - February - 1977

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On May 8, 2005, a new logo was unveiled, debuting on DC titles starting in June 2005 with DC Special: The Return of Donna Troy #1 and the rest of the titles the following week. In addition to comics, it was designed for DC properties in other media, such as Batman Begins, Smallville, Justice League Unlimited, collectibles, and other merchandise. The logo, which some have dubbed the "DC spin", was designed by Josh Beatman of Brainchild Studios.

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May 8 - 2005 - June - Donna Troy - Batman Begins - Smallville - Justice League Unlimited

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