Cultural studies

Cultural studies combines sociology, social theory, literary theory, film/video studies, and cultural anthropology to study cultural phenomena in industrial societies. Cultural studies researchers often concentrate on how a particular phenomenon relates to matters of ideology, race, social class, and/or gender.

Approaches

Scholars in the United Kingdom and the United States developed somewhat different versions of cultural studies after the field's inception in the late 1970s. The British version of cultural studies was developed in the 1960s mainly under the influence of Richard Hoggart and Stuart Hall at the Centre for Contemporary Cultural Studies at the University of Birmingham. This included overtly political, leftist views, and criticisms of popular culture as 'capitalist' mass culture; it absorbed some of the ideas of the Frankfurt School critique of the "culture industry" (i.e. mass culture). This emerges in the writings of early British cultural-studies scholars and their influences: see the work of (for example) Raymond Williams, Stuart Hall and Paul Gilroy.

Related Topics:
United Kingdom - United States - 1970s - Richard Hoggart - Stuart Hall - Centre for Contemporary Cultural Studies - University of Birmingham - Leftist - Popular culture - Capitalist - Mass culture - Frankfurt School - Culture industry - Raymond Williams - Paul Gilroy

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In contrast, the American version of cultural studies initially concerned itself more with understanding the subjective and appropriative side of audience reactions to, and uses of, mass culture; American cultural-studies advocates wrote about the liberatory aspects of fandom. See the writings of critics such as John Guillory. The distinction between American and British strands, however, has faded.

Related Topics:
Mass culture - Fandom - John Guillory

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Some scholars, especially in early British cultural studies, apply a Marxist model to the field. The main focus of an orthodox Marxist approach concentrates on the production of meaning. This model assumes a mass production of culture and identifies power as residing with those producing cultural artifacts. In a Marxist view, those who control the means of production (the economic base) essentially control a culture.

Related Topics:
Marxist - Meaning - Means of production

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Other approaches to cultural studies, such as feminist cultural studies and later American developments of the field, distance themselves from this rigidly deterministic view. They criticise the Marxist assumption of a single, dominant meaning, shared by all, for any cultural product. The non-Marxist approaches suggest that different ways of consuming cultural artifacts affect the meaning of the product.

Related Topics:
Feminist - Artifact

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Another major point of criticism involved the traditional view assuming a passive consumer. Other views challenge this, particularly by underlining the different ways people read, receive, and interpret cultural texts. On this view, a consumer can appropriate, actively reject, or challenge the meaning of a product. These different approaches have shifted the focus away from the production of items. Instead, they argue that consumption plays an equally important role, since the way consumers consume a product gives meaning to an item. Some closely link the act of consuming with identity. Stuart Hall has become influential in these developments. Some commentators have described the shift towards meaning as the cultural turn.

Related Topics:
Identity - Stuart Hall - Cultural turn

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In the context of cultural studies, the idea of a text not only includes written language, but also films, photographs, fashion or hairstyles: the texts of cultural studies comprise all the meaningful artifacts of culture. Similarly, the discipline widens the concept of "culture". "Culture" for a cultural studies researcher not only includes traditional high culture and popular culture, but also everyday meanings and practices. The last two, in fact, have become the main focus of cultural studies.

Related Topics:
Text - Film - Photograph - Fashion - Hairstyle - High culture - Popular culture

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