CTV television network

:For the television outlet in the Channel Islands, see Channel Television.

Slogans and branding

• 1966: "The Colour Network"
• 1967: "It's Happening on CTV"
• "CTV Entertains You"
• "For Those Who Want it All"
• 1988: "The Choice of Canadians"
• 1990: "Tuned In To You"
• 1998-2003: "Canadian Television"
• 2004: "Canada's Watching"

The network's original logo was an oval-shaped letter "C", the inside shaped like a television tube. Contained within the C were the initials "CTV". In 1966, colour programming was ushered in with a new logo, depicting a red circle containing the initial "C", a blue square with "T", and a green inverted triangle with "V". This logo has been used continuously, with minor variations, ever since.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

In the years of 1998-2001, CTV used the three colours of the logo to represent its different divisions. Red represented entertainment, blue represented news, and green represented sports. This colour idea fell apart, and CTV has gone back to using red only.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~