Crown Royal

Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. It has a very smooth, sweet, almost sherry-like flavor.

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The tradition of Crown Royal began in 1939 with the first Royal Tour of Canada by reigning British monarchs, King George VI and Queen Elizabeth. To mark this historic occasion, Samuel Bronfman, President of the Seagram Company, decided to create a quality whisky to be packaged in a crown-shaped bottle and dressed in a royal purple bag. Like the packaging, the name chosen for the product was intended to reflect the quality of the spirit, a marketing concept that quickly caught the consumer's attention.

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Gimli, Manitoba, Canada, is the sole location where Crown Royal is produced.

Related Topics:
Gimli - Manitoba - Canada

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Crown Royal is also involved in NASCAR sponsorship, sponsoring the #97 Ford of Kurt Busch.

Related Topics:
NASCAR - Ford - Kurt Busch

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