Creativity

Creativity is a human mental phenomenon based around the deployment of mental skills and/or conceptual tools, which, in turn, originate and develop innovation, inspiration, or insight.

Types of creativity and creatives

In The Act of Creation, Arthur Koestler (1964 and various imprints) lists three types of creative individual, the Artist, the Sage and the Jester. Paul Birch and Brian Clegg (Crash Course in Creativity, 2002) have called the three types of creativity that result "aaahhh", "ah ha", and "ha ha". The Artist creates beauty or challenge (aaahhh). The Sage creates ideas or solutions (ah ha) and the Jester creates humour (ha ha). Believers in this trinity hold all three elements necessary in business and can identify them in all in "truly creative" companies as well.

Related Topics:
Arthur Koestler - 1964 - 2002 - Business - Companies

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One can also categorise creativity by where and how it arises.

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