Coppertone girl

Coppertone is the brand name for a suntan lotion, owned by Schering-Plough HealthCare Products Inc.

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It dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The company became famous when it introduced the Coppertone girl, an advertising symbol showing a small dog pulling a small girl's swimsuit down, emphasizing the difference between her tanned body, and her untanned bottom. Accompanying the ads was the impish slogan, "Don't be a paleface!"

Related Topics:
Pharmacist - Benjamin Green - Coppertone girl

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The Coppertone girl was seen in illustrations in Coppertone suntan product advertising. Her swimsuit is being tugged at by a Scottish terrier dog.

Related Topics:
Coppertone - 1959 - Scottish terrier

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The original artist, Joyce Ballantyne Brand, created this iconic image using her daughter Cheri as model. Later, Jodie Foster made her acting debut as the Coppertone girl in a television commercial, when she was 3 years old.

Related Topics:
Joyce Ballantyne Brand - Jodie Foster

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At the turn of the 21st century, Coppertone revised drawings of the Coppertone Girl, so that they would be less revealing. Some recent versions show only the girl's lower back, as opposed to her buttocks (see the current icon, to the right).

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