Controversy

A controversy is a contentious dispute, a disagreement in opinions over which parties are actively arguing. Controversies can range from private disputes between two individuals to large-scale social upheavals. Controversies in mathematics and the sciences are generally eventually solved. It is the nature of controversies in the humanities that they cannot generally be conclusively settled and may be accompanied by the disruption of peace and even quarreling. In some cases, this may be because the two sides to a dispute differ so much in their "givens" that in effect they are not having the same argument. In other cases, culture moves on, and the subject of the controversy becomes quaint in retrospect and increasingly irrelevant.

In advertising

On the other hand, controversy is also used in advertising to try to draw attention to a product or idea by labeling it as controversial, even if the idea has become widely accepted to a given segment of the population. This strategy has been known to be especially successful in promoting books and films.

Related Topics:
Advertising - Books - Films

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