Conspicuous consumption

Conspicuous consumption is a term introduced by the American economist Thorstein Veblen, in The Theory of the Leisure Class (1899).

Marketing

In marketing-terminology the term conspicuous consumption refers to the consumption of goods for the sake of displaying wealth, power, or prestige to others. Usually it denotes luxury goods that are expensive rather than cheap everyday items.

Related Topics:
Wealth - Power - Prestige - Luxury

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