Coca-Cola

Coca-Cola (also known as Coke, a name which was trademarked by The Coca-Cola Company after it was discovered many people called it by that particular name) is a very popular cola, a carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. It is produced by the Coca-Cola Company (NYSE:KO), which is also often referred to as simply Coca-Cola or Coke. Coke is one of the world's most recognizable and widely sold commercial brands; its major rival is Pepsi.

Coca-Cola's advertising

Coca-Cola's advertising has had a significant impact on American culture, and is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments; however, while the company did in fact start promoting this image in the 1930s in its winter advertising campaigns, it was already common before that.{{ref|Claus}} In the 1970s, a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a popular hit single, but there is no evidence that it did anything to increase sales of the soft drink.

Related Topics:
Santa Claus - 1970s - I'd Like to Teach the World to Sing - Billy Davis

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Coca-Cola has a policy of avoiding using children younger than the age of 12 in any of its advertising as a result of a lawsuit from the beginning of the 20th century that alleged that Coke's caffeine content was dangerous to children. However, in recent times, this has not stopped the company from targeting young consumers. In addition, it has not been disclosed in exact terms how safe Coke is for consumption by young children (or pregnant mothers).

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Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. Advertising for Coke is now almost ubiquitous, especially in southern areas of North America, such as Atlanta, where Coke was born. The 1996 Summer Olympics were hosted in Atlanta, and as a result, Coca-Cola effectively received free advertising. Coca-Cola was also the first-ever sponsor of the Olympic games, at the 1928 games in Amsterdam. Since 1978 Coca-Cola has sponsored each FIFA World Cup and other competitions organised by FIFA.

Related Topics:
North America - Atlanta - 1996 Summer Olympics - Sponsor - 1928 - Amsterdam - FIFA World Cup

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During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests in which they expressed a preference for Pepsi over Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market

Related Topics:
1980s - Pepsi-Cola - Cola wars - Pepsi challenge - Chimpanzee - Tennis ball

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In an attempt to broaden its portfolio, Coca-Cola purchased Columbia Pictures in 1982. Columbia provided subtle publicity through Coke product placements in many of its films while under Coke's ownership. However, after a few early successes, Columbia began to underperform, and was dropped by the company in 1989.

Related Topics:
Columbia Pictures - 1982 - 1989

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Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it" (see Coca-Cola slogans).

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