Citra

Citra was a grapefruit-flavored soft drink released into the U.S. market in 1996 by the Coca-Cola Company around the same time as Surge, another citrus-flavored soft drink marketed by Coca-Cola. Citra had a similar flavor to Squirt (perhaps somewhat sweeter).

Related Topics:
Grapefruit - Soft drink - U.S. - 1996 - Coca-Cola Company - Surge - Citrus - Squirt

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Citra (by its own name) is no longer produced in the U.S., where its marketing campaign was ultimately unsuccessful. However, it is said that Citra was in fact only a rebranding of a soda that had always been sold as Fresca in Latin America (a sugar-sweetened equivalent to the aspartame-sweetened version further north) and can now be found in some areas of the U.S. as the Citrus flavor of Fanta.

Related Topics:
Fresca - Latin America - Sugar - Aspartame - Fanta

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