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Chrysler Corporation


 

The Chrysler Corporation is a United States-based luxury automobile manufacturer, which was purchased in 1998 by Daimler-Benz to become DaimlerChrysler.

References

"Why Chrysler Changed Its Corporate Identity". Ward's Quarterly, Powers & Company, Inc. Detroit, Michigan, Winter, 1965.

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Chrysler's foray into the Japanese market - its challenges and successes - is documented in Terry Sanders' film The Japan Project: Made in America.

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