Cheerios

Cheerios, the first oat-based and ready-to-eat without cooking cereal, is a brand of breakfast cereal created in 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota. In some other countries (including the UK), it is sold by Cereal Partners under the Nestlé brand. These products marketed as "Cheerios" differ from the US - for example, in the UK and Ireland, consisting of "four grains" (actually five, but four colours of 'O's): maize, oats, barley, wheat and rice.

Slogans

Throughout its history, Cheerios has changed slogans in response to market trends, and in recent years it has emphasized its health benefits. Most slogans were developed with the knowledge that product and corporate advertising would most likely overshadow the slogan itself, though they have played roles in most Cheerios advertisements.

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• "The Breakfast Food You?ve Always Wanted!" (1941)
• "Cheer up with Cheerioats" (1942)
• "Cheerioats: For Fighters on the Homefront" (1943)
• "Cheerioats: The New Flavor King of Cereals" (1944)
• "Look! An Oat Cereal All Ready to Eat? (1944)
• "Cheerios: The First Ready-To-Eat Oat Cereal? (1945)
• "The ?Power? Breakfast the Whole Family Loves? (1958)
• "The Big G stands for Goodness" (in reference to the General Mills' G) (1962)
• "Go with the Goodness of Cheerios" (1964)
• "Nutrition: That?s the Cheerios Tradition" (1971)
• "Oats, the Grain Highest in Protein" (1971)
• "You're on your toes with Cheerios" (1980s)
• "The 1 and Only Cheerios" (Current)