Cheerios

Cheerios, the first oat-based and ready-to-eat without cooking cereal, is a brand of breakfast cereal created in 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota. In some other countries (including the UK), it is sold by Cereal Partners under the Nestlé brand. These products marketed as "Cheerios" differ from the US - for example, in the UK and Ireland, consisting of "four grains" (actually five, but four colours of 'O's): maize, oats, barley, wheat and rice.

Related cereals

In the late 1970s until the present, General Mills has introduced a succession of cereals that are spin-offs of the original Cheerios. These include along with their introduction date:

~ ~ ~ ~ ~ ~ ~ ~ ~ ~

• Honey Nut Cheerios (1979)
• Apple Cinnamon Cheerios (1988)
• Multi-Grain Cheerios (1992)
• Frosted Cheerios (1995)
• Team Cheerios (formerly Team USA Cheerios) (1996)
• Purely O's (organic Cheerios, manufactured by General Mills' subsidiary Cascadian Farms) (1999)
• Berry Burst Cheerios (including variations of Strawberry, Strawberry Banana, Cherry Vanilla and Triple Berry) (2003)
• Millenios (Cheerios with 2 shaped cereal pieces, no longer available) (2000)
• Yogurt Burst Cheerios (2005) (including variations of Vanilla and Strawberry yogurt)

General Mills also markets several dozen other breakfast cereals under different names. See also List of breakfast cereals.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~