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Cheerios


 

Cheerios, the first oat-based and ready-to-eat without cooking cereal, is a brand of breakfast cereal created in 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota. In some other countries (including the UK), it is sold by Cereal Partners under the Nestlé brand. These products marketed as "Cheerios" differ from the US - for example, in the UK and Ireland, consisting of "four grains" (actually five, but four colours of 'O's): maize, oats, barley, wheat and rice.

Related Topics:
Oat - Brand - Breakfast cereal - 1941 - General Mills - Golden Valley - Minnesota - Cereal Partners - Nestlé

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~ Table of Content ~

Introduction
History
Health appeal
Marketing, promotions, and cultural association
Slogans
Related cereals
See also
External links

 

 

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