CBS

CBS (Columbia Broadcasting System) is a major television network and radio broadcaster in the United States. One of the pioneer radio networks, from its earliest days CBS established a reputation for quality; prior to the fracturing of the market under cable television, CBS's television network was one of three which dominated broadcasting in the United States.

The Eye Device

CBS unveiled its Eye Device logo on October 17, 1951. The Eye device was designed by William Golden based on a Pennsylvania Dutch hex sign as well as a Shaker drawing. First drawn by graphic artist Kurt Weiss, it made its broadcasting debut on October 20, 1951. The following season, as Golden prepared a new logo, CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible ("just when you're beginning to be bored by what you've done is when it's beginning to be noticed by your audience").

Related Topics:
Eye - Logo - October 17 - 1951 - William Golden - Pennsylvania Dutch - Hex sign - Shaker - Kurt Weiss - October 20 - Logo - Frank Stanton

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The CBS eye is now an American icon. While the symbol's settings have changed, the Eye device itself has not been redesigned in its 50 year history. It has frequently been copied or borrowed by television networks around the world.

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