Campari

Campari is a branded alcoholic beverage (between 20-24% alcohol by volume) introduced in Italy in 1860 by Gaspare Campari: it is a mild bitters-type apéritif, often drunk with soda, orange juice, or in mixed drinks. Though the recipe is a proprietary secret, its characteristic flavor is bitter orange peel. There is an Italian soft drink, Chinotto which has a similar flavour and it seems likely the Chinotto fruit could form part of the flavouring of Campari.

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Campari's bright red color comes from natual carmine, which is derived from cochineal, which is used in other Italian alcoholic drinks, as for example Alchermes.

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Large scale production and export began in 1904 when the first production plant was opened in Sesto San Giovanni, Italy. Though bitter Campari is most common today, a sweet Campari, that was light yellow in color, was once produced.

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In the Italian market, Campari mixed with carbonated water is sold in individual bottles as CampariSoda (10% alcohol by volume). CampariSoda was first created in 1932 and is considered the first pre-mixed drink in the world. CampariSoda is packaged in a distinctive bottle that was designed in the 1930s by Fortunato Depero.

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Italy: Italy (Italian: Repubblica Italiana or Italia) is a country in southern Europe. It comprises a boot-shaped peninsula and two large islands in the Mediterranean Sea, Sicily and Sardinia, and shares its northern alpine boundary with France, Switzerland, Austria and Slovenia. The independent countries...

1860: 1860 is the leap year starting on Sunday....

Gaspare Campari: Gaspare Campari was born in 1828 in the small town of Castelnuovo, the province of Lombardy, before Italy was unified. Gaspare was a master drink maker (or an apprentice maitre licoriste) at the Bass Bar in Turin by the age 14. Turin was the major commercial centre for aperitif products. His recipe ...

Campari related Images and Photos (experimental)

Red Campari	Bitter Campari	Cordial Campari	Bitter Campari c.1921
Campari l'Aperitivo