Campaign manager

In United States and other democracies, political campaigns larger than a few individuals generally include a campaign manager whose role is to coordinate the campaign's operations. Apart from the candidate, they are often a campaign's most visible leader, However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it. The senior strategists are typically outside political consultants, primarily pollsters and media consultants.

External link

• Campaign Management - Public Relations Firms