Burger King

Burger King Corporation (BK for short) is a large international chain of fast food restaurants, predominantly selling burgers, fries and soft drinks.

Kids Club

Like other fast-food chains, Burger King has meals for children: the regular Kids Meal and the Big Kids Meal (introduced June 1999), which is aimed at "tweens" and teenagers and has more food. Burger King is also known for its longtime giveaway of free paper crowns to kids. In 1990, Burger King launched the Burger King Kids Club across the United States, which has since been discontinued.

Related Topics:
1999 - Tween - Crown - 1990 - United States

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The Burger King Kids Club Gang was a group of fictional characters created to promote the Burger King Kids Club meal. Their names were Boomer, I.Q., Jaws, J.D., Kid Vid, Lingo, Snaps, and Wheels.

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The use of these characters has drawn criticism from parental advocacy groups, stating that the use of stereotypical static characters instill wrongful notions in childrens' minds. The groups concerns were with Lingo, so named for the fact that he is Hispanic; Wheels, named for his wheelchair; I.Q., a stereotypically smart male, wearing glasses and a pocket protector; and Kid Vid, thin, blonde male of average height, who is the apparently obvious leader of the gang (and role model for children). Other concerns include the fact that one of the only two girls in the gang, Boomer, is clearly a tomboy.

Related Topics:
Hispanic - Wheelchair - Glasses - Pocket protector - Tomboy

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