Burger King

Burger King Corporation (BK for short) is a large international chain of fast food restaurants, predominantly selling burgers, fries and soft drinks.

Facts and figures

Historically, Burger King has been the second-largest burger chain in North America, behind McDonald's. However, Burger King's revenues and market share have declined in the early 2000s, and projections now have it falling to third-place behind Wendy's in US hamburger market share in the near future. Burger King has been closing underperforming stores and changing its marketing strategy in order to turn its fortunes around.

Related Topics:
North America - Wendy's

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• Burger King has more than 11,350 outlets in 57 countries and territories worldwide.
• 75% of Burger King's outlets are located in the United States.
• In fiscal year 2002, the firm had US $11.3 billion in total sales.
• Around 58% of its business is drive-thru, and 20% is take-out.
• It has more than 340,000 employees and sells about 2.4 billion hamburgers a year.
• Burger King restaurants serve approximately 1,040 customers per restaurant, per day, or approximately 11.4 million customers daily.

See also Burger King's Global Fact Sheet

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